Practical knowledge

Web & SEO insights in plain language

Short, honest answers to the questions business owners actually ask.

How much does a professional website cost in Germany?

A focused landing page typically starts around €790, a complete business website around €1,490. The final price depends on the number of pages, content work and special features. Be wary of offers far below this range — they usually mean template work without strategy, SEO or support.

Why is my website not showing up on Google?

The most common causes: missing or duplicated page titles, no clear heading structure, very slow load times, or content that does not match what people actually search for. A technical SEO audit finds the specific blockers — often a handful of fixes make a visible difference within weeks.

Do I need a web app or is a website enough?

A website informs and wins clients. A web app does work for you: client portals, booking systems, dashboards, internal tools. If your team spends hours on repetitive tasks that software could handle, a small custom web app often pays for itself within months.

What makes a website fast — and why does it matter?

Compressed images in modern formats, lean code without unnecessary libraries, and good hosting. Speed matters twice: visitors leave slow sites within seconds, and Google uses page speed as a ranking factor. Aim for a load time under two seconds on mobile.

How often should a website be updated?

Technically: continuously — security updates and backups should run at least monthly. Content-wise: review your services, prices and references every quarter. An outdated website quietly costs trust and rankings.

What should I prepare before a website project?

Three things make every project faster: a clear idea of your target audience, examples of websites you like, and your existing content (texts, logo, photos). Everything else — structure, design, technology — is what we work out together.